DIGITAL BUSINESS IN CHINA 🇨🇳 PART 1. Tatiana Novikova’s interview.

Written by :

Tatiana

Posted on :

Tags :

china,Douyin,socialmedia,taobao,tmall,xiaohongshu,xiongmaodigital

How to start Digital business in China. Xiongmao Digital CEO’s interview

About Xiongmao digital. Digital institutions, design customized digital strategies, so that the company can find its own way and succeed in the Chinese market.

Chinese digital world 🌎

Since Facebook and twitter were blocked and analogues (microblogs) appeared in 2009, digitization has developed particularly rapidly. Since 2016, social platforms and social networks have been closely linked. For example, in addition to payment, communication, taxi reservation and service payment, wechat also includes stores where you can buy anything and handle delivery procedures for your home.

About Douyin:

Douyin is similar to tiktok, which allows you to buy goods while watching streaming media. Socio economic and life flow are the main trends in China (by the way, I have an article on this topic, with figures and examples). Everything from potatoes to apartments is sold on the street.

About XiaohongShu:

(Little Red Book – symbolic) social network was established in 2016 to promote cosmetics. It consists of organic (classic tape) and paid options, mainly livestreaming. In other words, even in a narrow niche market, there are their own social networks.

Interesting to read more?
#digitalmarketing#digital#china#marketing#chinamarketing#digitalbusiness

wpChatIcon

This website uses cookies to ensure you get the best experience on our website as per our  privacy policy