White Nights Conference in China

Problem:

Client needed a localization marketing strategy and support for marketing in China. On spring time they planned to organize a hybrid online and offline conference for B2B game developers in China. But they didn’t know how to generate a leads in China with no ready website. The main goal was to sell tickets for offline B2B event in Shanghai.

Solution:

• VIP marketing solution and marketing automation on Huodongxing (chinese eventbrite) website
• Marketing consultation and support about SEO mentioned on search engines in China
• Programmatic traffic solution to Huodongxing event page JD.com payable users, the last 90 days of searching target keywords in Baidu related to game developers

Result:

700 sold out tickets