Nanobeauty France

NANO BEAUTE is a distribution company of cosmetics, pharmaceuticals and the sale of professional aesthetic equipment.

Problem: the client needed a consultation and brand audit in China. They has launched before their own cosmetic products in China, but in connection with the current situation, they have to find consultant who has an experience in chinese marketing. 

Solution:

• Created 1 year marketing plan and strategy for Nano beauty brands 

• Estimated marketing approach and marketplaces strategy and forecast on WeChat, XiaoHongShu, Weibo
• Tested anti-aging products focused on Mainland China audience: created livestream and push with advertising on Tmall.

Result:
1. Have received some inquiries about Klytia Paris during the live streaming
2. Asking about brand history, country of origin
3. Suggest doing more advertorials to build up the brand name in China

4. Customer are interested in the products, but the price is not competitive in China