Support in executing campaigns, hiring local staff, and managing partnerships.
In-depth analysis of existing brand assets and messaging.
Identification of gaps in positioning for Chinese or UAE audiences.
Creation of a unique value proposition tailored to the target market.
Brand voice, messaging, and visual identity guidelines for UAE and China.
Strategies to appeal to affluent consumers and HNWIs (High-Net-Worth Individuals).
Focus on digital-first branding approaches.
Content calendar creation for platforms like Douyin, WeChat, Instagram, and TikTok, YouTube
Influencer and Key Opinion Leader (KOL) collaboration plans.
TATIANA ON EMBRACING FAILURE AS GROWTH Viewing obstacles as opportunities for growth, Tatiana tackled challenges with resilience, adapting and innovating for success. TATIANA ON CULTURAL DIFFERENCES Immersing herself in local cultures and market trends, Tatiana has developed strategies tailored to client needs, overcoming cultural and market challenges.
Unveiling the Empowering Journey of Tatiana Novikova-Yamshchikova: A Trailblazer in China’s Marketing Landscape. Tatiana Novikova-Yamshchikova’s voyage through the realms of entrepreneurship and marketing is an embodiment of empowerment, resilience, and an unyielding drive to leave an indelible mark on the global stage. From a small town to global prominence, Tatiana ignites aspirations.
Tatiana Novikova-Yamshchikova, Entrepreneur, Women Business Leader in Middle East. CEO & Founder of Xiongmao Digital. Tatiana Novikova-Yamshchikova is a distinguished entrepreneur and digital marketing expert, recognized for her significant contributions to China-focused marketing strategies in the Middle East. Her journey exemplifies tenacity, and an unwavering pursuit of excellence, making her a prominent figure in the global digital marketing landscape.
As an award-winning CEO and marketing expert with over 12 years of experience, I specialize in bridging global brands with the UAE and Chinese markets. Leveraging deep cross-cultural knowledge, I’ve helped businesses achieve over $1M in revenue through innovative strategies, partnerships, and personalized market entry solutions. My expertise spans luxury, real estate, automotive, beauty, and retail industries.)
We are a team which is qualify & experienced with 12+ years global digital agency background. We served +900 Clients from different industries.
Xiongmao Digital – XMD, develops and manages numerous effective campaigns across the globe for SMBs and enterprises, both B2C & B2B, and all verticals from mobile apps, finance, FMCG, technology, travel & hospitality and more
Xiongmao Digital is one of the fastest growing China digital marketing agency in Dubai, highly valued by their client base. Our aim is to create personalized digital marketing strategies which will help businesses find their way and succeed in China’s digital market.
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