Aster Guardians Award Programmatic Ad Campaign

Aster Guardians is an international Award for nurses across the Globe

Problem: the client needed a localization marketing strategy and support for marketing in China. They need to receive a nursers participation request from Asia and Mainland China, 

but they haven’t received any request.

Solution:

• Programmatic  marketing solution and  automation on local HongKong & Mainland China websites

• Location targeting is set to target people near the Hospitals in 1km distance.
• For China, only the first tier cities with nurse related interest would see the ad.
• Overall campaign delivered 1,113,181 impressions, 7,691 clicks, achieved CTR 0.69% & CPM 21.45 AED

Result: 300 nurses has applied for Award.