CHINA LEAD GENERATION STRATEGY ARADA ARMANI

Setting a new standard for ultra-luxury living, Armani Beach Residences at Palm Jumeirah is located on the shores of Dubai’s famous manmade islands, one of the world’s most exclusive residential neighborhoods.
Enjoying sweeping, panoramic views of the Arabian Gulf as well as Dubai’s famed skyline, Armani Beach Residences at Palm Jumeirah is designed to achieve harmony between architecture, the surrounding seascape and the senses.

Project Details

Problem:

Armani Residence aimed to attract high-net-worth individuals (HNWIs) from

China but faced challenges in generating qualified leads

Required a comprehensive digital strategy to target the luxury real estate

segment in China.

Solution:

Launched targeted ads on Baidu and WeChat, utilizing precise audience

segmentation to reach HNWIs.

Developed an H5 web solution to provide an immersive property showcase tailored for

the Chinese market.

Implemented CRM integration with WeChat for seamless lead capture and

follow-up.

Result:

Generated 12 high-quality leads from the Baidu and WeChat campaigns. 120

+ leads on Yandex & Telegram

Strengthened the connection between the brand and prospective clients in the

Chinese luxury real estate market.