Advertising campaign with Aiza Hospitality Group
Eva– which stands for ‘Life’ – features breezy & draped, eccentric interiors in shades of clotted cream & earthy browns with cactus plants displayed around the venue that transport you to an escape from the city’s bustling noise.
☑️ Problem:
Increase Brand Awareness for Chinese in Dubai
Drive traffic & sales to offline restaurant, located in Palm Jumeirah
👍🏽 Solution:
Provided social media strategy on XiaoHongShu & Douyin
Choose Chinese Celebrities – bloggers in UAE (Chinese speaking) with related FMCG industry
Local video & photo shooting of bloggers in Eva beach restaurant
Created a special Asian cousin menu focused on Mainland China audience: in UAE
Created Chinese New Year Pre party at Eva Beach restaurant
Building a strategy to create an event on Douyin and gain the traffic result for Chinese consumers orders at Eva Beach (Palm Jumeirah)
Connecting customers with WeChat Customer support and Chinese speaking assistant at restaurant reception
👏🏽 Result:
Video posts perform with 1.6 mln views
1 200 likes avg per video post
70 avg comments per post
120 guests came to the restaurant for Chinese New year pre party
Famous celebrities were invited
Xiongmao Digital is one of the fastest growing China digital marketing agency in Dubai, highly valued by their client base. Our aim is to create personalized digital marketing strategies which will help businesses find their way and succeed in China’s digital market.
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