White Nights Conference in China

White Nights is a hybrid game developers conference

Project Details

Problem:

Client needed a localization marketing strategy and support for marketing in China. On spring time they planned to organize a hybrid online and offline conference for B2B game developers in China. But they didn’t know how to generate a leads in China with no ready website. The main goal was to sell tickets for offline B2B event in Shanghai.

Solution:

VIP marketing solution and marketing automation on Huodongxing (chinese eventbrite) website
Marketing consultation and support about SEO mentioned on search engines in China
Programmatic traffic solution to Huodongxing event page JD.com payable users, the last 90 days of searching target keywords in Baidu related to game developers

Result:

700 sold out tickets

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White Nights Conference in China

Project Details

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